Tuesday, February 16, 2010

The $700,000 Blog Post?!

Yes, according to this New York Times article, OkCupid's latest blog post has generated 750,000 visitors and 10,000 new members in the three weeks since it was published.  In the online dating space, that's worth a couple hundred large, minimum.  Here's how:

    • These calculations were done on OkCupid's pre-NYT-article stats.  Given that the article made it to the NYTimes.com front-page list of most-emailed articles, you can bet the stats attributable to OkCupid's original blog post exploded to some multiple of what's shown. An analysis of the viral growth and social media vectors would be pretty interesting.  Perhaps OkCupid will write a future blog post about that. What do you say, guys? 
    • The $0.30 CPC number show above is fairly arbitrary (but not unreasonable), but the $0.93 CPC number is a real (it's about what Match.com pays for it's clicks).
    • We left off the Customer Lifetime Value side of the equation, but you can be sure that the ROI on OkCupid's blog investment was massive.
    So there you have it, the $700,000 blog post!

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